Privacy Policy

1. Information We Collect

Information You Provide

When you use IKnowARoofer.com, we may collect personal information that you voluntarily provide, including:

Homeowners:

• Contact information: First name, last name, email address, phone number
• Property information: Street address, city, ZIP code
• Project details: Type of roofing project, roof type, timeframe, insurance status, and any notes you provide

Contractors and business accounts:

• Account information: Email address, password (stored as a one-way hash — we never store plaintext passwords)
• Business profile: Business name, profile image, bio, insurance details, service area ZIP codes
• Verification data: Badge eligibility status, licensing verification status, claim history

Admin users:

• Account information: Name, email address, password (stored as a one-way hash), role

We do not collect payment card numbers, Social Security numbers, or other sensitive financial data directly. Payment processing is handled entirely by Stripe (see Section 4).

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies, including:

• Device and browser information: Browser type, operating system, screen resolution, device type
• Usage data: Pages visited, time spent on pages, referral source, click activity
• Network information: IP address, approximate geographic location
• Cookie identifiers: Session cookies and analytics identifiers (see Section 3)

2. How We Use Your Information

We use the information we collect to:

• Share your quote request with the roofing companies you selected
• Connect you with a solar installer if you opt in to a solar consultation
• Send you communications related to your quote request
• Manage contractor accounts, claims, badges, and sponsorships
• Process payments through our third-party payment processor (Stripe)
• Analyze website traffic and usage patterns to improve our services (via Google Analytics)
• Detect and prevent fraud, abuse, and security incidents
• Comply with legal obligations

3. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our website. Here is what we use:

Essential cookies

• Session cookies: Maintain your login state and preferences during a browsing session
• Consent cookie: Remembers your cookie consent choice so we do not ask again

Analytics

• Google Analytics (GA4): We use Google Analytics 4 to understand how visitors use our site, including pages visited, session duration, and geographic region. Google Analytics uses cookies to collect this data. Google's use of the data it collects is governed by the Google Privacy Policy.

Cookie consent

We implement Google Consent Mode v2. When you first visit our site, analytics cookies are denied by default. A cookie consent banner will appear asking for your permission. Analytics data is only collected after you accept. You can change your preferences at any time by clearing your browser cookies, which will cause the consent banner to appear again.

Managing cookies

Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse all cookies, accept only first-party cookies, or delete cookies when you close the browser. Note that disabling cookies may affect site functionality.

4. How We Share Your Information

Your personal information is shared only with:

• Roofing companies that you specifically select when requesting a quote
• Solar installation companies in your area, only if you opt in to a solar consultation
• Sponsored contractors who have purchased territory sponsorships covering your ZIP code (they receive your lead information when you submit a quote in their sponsored area)

We also use the following service providers to operate our website:

• Google Analytics (GA4) — website analytics and traffic measurement
• Resend — transactional email delivery (quote confirmations, claim verification, contact form messages)
• Vercel — website hosting and serverless infrastructure
• Upstash (Redis) — database services for claims, quotes, sponsorships, and application data
• Stripe — payment processing for badge subscriptions and sponsorship purchases (we do not store payment card details; Stripe handles this directly)
• Vercel Blob — image storage for contractor profile images

These service providers access your information only to perform services on our behalf and are obligated to protect it.

5. Communications

By submitting a quote request, you consent to being contacted by the selected roofing company(ies) and, if opted in, a solar installer. Contact may be made by phone, email, or text message regarding your project. You may opt out of future communications at any time by contacting us.

Contractors who receive lead emails can opt out of future lead notifications using the unsubscribe link included in every lead email, or by contacting us directly.

6. "Do Not Sell or Share" Disclosure

We do not sell your personal information. We do not share personal information for cross-context behavioral advertising. When you submit a quote request, your information is shared only with the specific roofing companies you selected and, where applicable, the sponsored contractor for your ZIP code. This sharing is necessary to fulfill the service you requested and is not a "sale" or "sharing" as defined under the California Consumer Privacy Act (CCPA), the Texas Data Privacy and Security Act (TDPSA), or similar state privacy laws.

We do not sell or share personal information for the purpose of targeted advertising, profiling, or any form of cross-context behavioral advertising. Like similar home services platforms, we provide transparency about how your data is used and give you control over your information.

7. Your Privacy Rights by State

Depending on where you live, you may have additional privacy rights under state law. Below is a summary of rights available to residents of states with comprehensive privacy laws:

California (CCPA/CPRA)

• Right to know: Request what personal information we have collected, the categories, and the purposes
• Right to delete: Request deletion of your personal information
• Right to correct: Request correction of inaccurate personal information
• Right to opt out of sale/sharing: We do not sell or share your data, but you can still exercise this right
• Right to non-discrimination: We will not discriminate against you for exercising your privacy rights

Texas (TDPSA)

• Right to access: Confirm whether we process your personal data and access it
• Right to delete: Request deletion of your personal data
• Right to correct: Request correction of inaccurate personal data
• Right to opt out of sale: Opt out of the sale of your personal data
• Right to data portability: Obtain a copy of your data in a portable format

Virginia (VCDPA) and Colorado (CPA)

• Right to access: Confirm processing and access your personal data
• Right to delete: Request deletion of your personal data
• Right to correct: Request correction of inaccurate personal data
• Right to opt out: Opt out of targeted advertising, sale of personal data, and profiling

How to exercise your rights

To exercise any of the rights above, email us at privacy@iknowaroofer.com with your request. Please include enough information for us to verify your identity (for example, the email address you used when submitting a quote or creating an account). We will respond within 45 days of receiving your verifiable request. If we need additional time, we will notify you of the extension and the reason.

8. Global Privacy Control (GPC)

We honor the Global Privacy Control (GPC) signal. If your browser or device sends a GPC signal, we will treat it as a valid opt-out request for the sale or sharing of your personal information under applicable state laws (including the CCPA). Our Google Consent Mode implementation respects GPC signals — when detected, analytics and advertising cookies remain denied.

9. Children's Privacy

IKnowARoofer.com is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@iknowaroofer.com and we will promptly delete that information. This is in compliance with the Children's Online Privacy Protection Act (COPPA).

10. Data Security

We use industry-standard security measures to protect your personal information, including HTTPS encryption for all data transmitted through our website, one-way password hashing (bcrypt), and secure key-value storage for application data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:

• Quote submissions: Retained for business operations and may be deleted upon request
• Contractor accounts: Retained for as long as the account is active; deleted upon account removal or claim revocation
• Analytics data: Google Analytics data retention is set according to our GA4 configuration

You may request deletion of your data at any time by contacting us.

12. Third-Party Links

Our website contains links to roofing company websites and other third-party sites. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing any personal information.

13. Google Reviews

Company ratings and reviews displayed on this site are sourced from Google. This data is publicly available and is used under Google's Terms of Service. Review content belongs to the respective review authors.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

15. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or want to submit a privacy-related complaint, contact us at:

Email: privacy@iknowaroofer.com

We aim to respond to all privacy inquiries within 45 days.